Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being image
ISBN-10:

013367939X

ISBN-13:

9780133679397

Edition: 3
Format: Paperback
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Description:

This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies.











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