Consumer Behavior: Buying, Having, and Being
Released: Jan 01, 1995
Publisher: Prentice Hall College Div
Format: Hardcover, 682 pages
to view more data
Description:
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.