Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being image
ISBN-10:

013365768X

ISBN-13:

9780133657685

Edition: 3rd Edition
Released: Jan 01, 1995
Format: Hardcover, 682 pages
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Description:

Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.












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