Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being image
ISBN-10:

0132671840

ISBN-13:

9780132671842

Edition: 10
Released: Jan 01, 2012
Format: Hardcover, 614 pages
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Description:

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.












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