Supplement: Brand You - Marketing: Real People, Real Choices: International Edition 4/E

Would you like to have students experience marketing in ways that get them to think differently? *The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. We position ourselves for job interviews and tell our friends not to sell themselves short. *For example: pages 3, 4, 13 (In Brand You) How do you prepare students for the new work world after graduation? *Band You enables students to present self to employers as they would when seeking internships and jobs during college and later to differentiate from all other college grads. For example: pages 46, 75 (in Brand You).