<p>Would you like to have students experience marketing in ways that get them to think differently? *The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. We position ourselves for job interviews and tell our friends not to sell themselves short. *For example: pages 3, 4, 13 (In Brand You) How do you prepare students for the new work world after graduation? *Band You enables students to present self to employers as they would when seeking internships and jobs during college and later to differentiate from all other college grads. For example: pages 46, 75 (in Brand You).</p>

Supplement: Brand You - Marketing: Real People, Real Choices: International Edition 4/E

Business & Money

Michael Solomon

Liz Harris-Tuck

Marketing & Sales

Prentice-Hall

More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performance, helping instructors understand the needs of students and make meaningful real time adjustments to their classroom teaching strategies. To hear what students are saying about Pearson MyLabs, click here.

Consumer Behavior

Economics

Englewood Cliffs, NJ : Prentice Hall, 1992

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