Marketing
Description:
NOTE: THIS IS A STANDALONE BOOK.
Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.
The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.
Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.
The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.
Best prices to buy, sell, or rent ISBN 9780077861032
Frequently Asked Questions about Marketing
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The Marketing book is in very low demand now as the rank for the book is 1,374,887 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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