M: Marketing with Premium Content Access Card

M: Marketing with Premium Content Access Card image
ISBN-10:

0077386434

ISBN-13:

9780077386436

Edition: 2
Released: Jan 04, 2010
Format: Paperback, 422 pages
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Description:

M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
  • Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
  • M:Marketing 2e also includes unmatched teaching support.











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