Marketing Management
Released: Jan 01, 2009
Publisher: Irwin Professional_Pub
Format: Hardcover, 566 pages
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Description:
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
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