Introduction to Mass Communication: Media Literacy And Culture

Introduction to Mass Communication: Media Literacy And Culture image
ISBN-10:

0073511919

ISBN-13:

9780073511917

Edition: 5
Released: Jan 01, 2007
Format: Hardcover, 516 pages
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Description:

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.












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