Marketing: The Core
Description:
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Best prices to buy, sell, or rent ISBN 9780073381060
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- Marketing: The Core, International EditionKerin, Roger A.; Hartley, Steven W.; Rudelius,WilliamISBN-13:9780071214780
- Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)Roger A. KerinEdition:First EditionISBN-13:9780072547030
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- Marketing: With Olc and Premium Content: The CoreWilliam Rudelius,Roger KerinEdition:2ndISBN-13:9780071107723
Marketing: With Olc and Premium Content: The Core
William Rudelius,Roger Kerin
Edition:2nd
ISBN-13:9780071107723
Marketing: The Core, International Edition
Kerin, Roger A.; Hartley, Steven W.; Rudelius,William
ISBN-13:9780071214780
Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)
Roger A. Kerin
Edition:First Edition
ISBN-13:9780072547030
Marketing: The Core, 2nd Edition
Roger A. Kerin; Steven W. Hartley; William Rudelius
Edition:2nd
ISBN-13:9780072999891
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