Marketing: The Core, International Edition

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Marketing: The Core, International Edition image
ISBN-10:

007121478X

ISBN-13:

9780071214780

Released: Jan 01, 2003
Publisher: McGraw-Hill.
Format: Paperback, 1 pages

Description:

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketingâs 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâs equally kind to both the eyes and the pocketbook. The Core is more than just a âbaby Kerinâ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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