Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture image
ISBN-10:

0073289132

ISBN-13:

9780073289137

Edition: Updated
Released: Jan 01, 2009
Format: Paperback, 516 pages
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Description:

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.


























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