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Consumer Behavior with DDB Life Style StudyTM Data Disk

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Consumer Behavior with DDB Life Style StudyTM Data Disk image
ISBN-10:

0073261548

ISBN-13:

9780073261546

Author(s): Mothersbaugh, David; Hawkins, Delbert
Edition: 10
Released: Mar 02, 2006
Publisher: McGraw-Hill/Irwin
Format: Hardcover, 790 pages
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Description:

Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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