Books by Mothersbaugh, David

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Consumer Behavior with DDB Life Style StudyTM Data Disk image

Consumer Behavior with DDB Life Style StudyTM Data Disk

ISBN-13: 9780073261546
Edition: 10
Released: Mar 02, 2006
Format: Hardcover, 790 pages
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Consumer Behavior: Building Marketing Strategy image

Consumer Behavior: Building Marketing Strategy

ISBN-13: 9780073381107
Edition: 11
Released: Jan 30, 2009
Format: Hardcover, 832 pages
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) image

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN-13: 9780077294106
Edition: 11
Released: Jan 27, 2009
Format: Hardcover, 778 pages
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