Marketing- W/CD

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Marketing- W/CD image
ISBN-10:

0073206482

ISBN-13:

9780073206486

Author(s): Kerin, Roger A.
Edition: 8th
Released: Jan 01, 2006
Publisher: McGraw-Hill.
Format: Hardcover, 784 pages

Description:

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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