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Marketing w/ PowerWeb (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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Marketing w/ PowerWeb (MCGRAW HILL/IRWIN SERIES IN MARKETING) image
ISBN-10:

0073080152

ISBN-13:

9780073080154

Author(s): Kerin,Roger; Hartley,Steven
Edition: 8
Released: Mar 28, 2005
Publisher: McGraw-Hill/Irwin
Format: Hardcover, 733 pages
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Description:

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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