Marketing

Marketing image
ISBN-10:

0073049026

ISBN-13:

9780073049021

Edition: 1
Released: Feb 20, 2007
Format: Hardcover, 640 pages
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Description:

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.












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