International Marketing

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International Marketing image
ISBN-10:

0072941642

ISBN-13:

9780072941647

Edition: 12
Released: Jan 01, 2004
Format: Hardcover, 0 pages

Description:

"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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