Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb

Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb image
ISBN-10:

0072917377

ISBN-13:

9780072917376

Edition: 3
Released: Jul 07, 2003
Format: Paperback, 544 pages
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Description:

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

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