Marketing

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Marketing image
ISBN-10:

0072828803

ISBN-13:

9780072828801

Author(s): Kerin, Roger A.
Edition: 8th Edition
Released: Jan 01, 2005
Format: Hardcover, 733 pages

Description:

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

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