Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) image
ISBN-10:

0071214690

ISBN-13:

9780071214698

Edition: 9
Released: Jan 01, 1869
Publisher: McGraw-Hill.
Format: Hardcover, 790 pages
to view more data

Description:

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.