<p>"Marketing: The Core, 2/E" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing 8/E", but in a shorter, more accessible package. "The Core" distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full-sized supplements package. "The Core" is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package.</p>

Marketing: With Olc and Premium Content: The Core

William Rudelius,Roger Kerin

Business & Money

McGraw-Hill Europe

See the best price to sell, buy, or rent books by William Rudelius,Roger Kerin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by William Rudelius,Roger Kerin

See the best price to sell, buy, or rent books by William Rudelius,Roger Kerin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: With Olc and Premium Content: The Core