<p>This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.</p>

Marketing

Business & Money

Roger A. Kerin

Steven W. Hartley

William Rudelius

Eric N. Berkowitz

Marketing & Sales

McGraw-Hill College

<p>Marketing, The Core, 2nd Edition, Paperback Cover.</p>

Marketing: The Core, 2nd Edition

Education & Teaching

Schools & Teaching

Irwin/McGraw-Hill

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Management & Leadership

Richard d Irwin

Marketing: The Core: 2024 Release

McGraw-Hill.

See the best price to sell, buy, or rent books by Steven W. Hartley. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Steven W. Hartley