For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures. 
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The extensive features in this edition include: 
<li>Expanded attention to "clean tech" startups in the energy and environment sectors </li>
<li>Special coverage of university technology commercialization, open source innovation, and social entrepreneurship</li> <li>Eight cases, including two from the well-known Harvard Business School archive</li> <li>A "venture challenge" business plan exercise at the end of each chapter</li> <li>Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders</li>
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Technology Ventures: From Idea to Enterprise

Business & Money

Byers, Thomas

Dorf, Richard

Nelson, Andrew

Economics

McGraw-Hill Science/Engineering/Math.

For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

McGraw-Hill Education

Engineering & Transportation

Dorf, Richard C.

Byers, Thomas H.

Engineering

McGraw-Hill.

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