<p>No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinforces the experiential thrust of the text.</p>

Marketing: Real People, Real Choices

Michael R Solomon e Elmira W Stuart

Prentice Hall College Div

See the best price to sell, buy, or rent books by Michael R Solomon e Elmira W Stuart. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Michael R Solomon e Elmira W Stuart

See the best price to sell, buy, or rent books by Michael R Solomon e Elmira W Stuart. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: Real People, Real Choices