Understanding Business

Business & Money

Nickels, William G.

McHugh, James M.

McHugh, Sus

Business Culture

McGraw-Hill.

The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message – which includes the key elements of custom focus, technology, authorship, and package – has been honed even further throughout the 6th Edition development. 
This 6th Edition has been through an intense, customer-driven development plan – with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. 
Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resources, and PowerWeb, as well as other exciting instructor support tools. In addition to the eLearning Sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. 
 Authorship = Credibility. No one can deny the unique perspective this Perfect Author Team has to offer. Bill Nickels is a 4-yr school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher; Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market. 
 The Integrated Teaching and Learning System and the extensive supplementary package is unequaled in this package-intensive market.

Understanding Business with Student CD and PowerWeb

This study guide contains various forms of open-ended questions that require the student to write out his or her personal summary of the material. The guide gives students the opportunity not only to prepare for tests but also to develop and practice their business knowledge and skills. The following materials are provided for every chapter: learning goals, chapter outline, key terms and definitions, retention questions, critical thinking questions, Internet exercises, and a practice test.  As always, this student guide was reviewed for format and accuracy before being printed.

McHugh, Susan M.

McGraw-Hill College

Irwin Professional_Pub

This revised edition of the text provides an introduction to business covering topics such as: ethics in business, international business, customer satisfaction, business and entrepreneurship, teams and quality, and business ettiquette.

Understanding Business Business Week Edition

This revised edition of the text provides an introduction to business covering topics such as: ethics in business, international business, customer satisfaction, business and entrepreneurship, teams and quality, and business ettiquette.

Management & Leadership

Richard d Irwin

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

New York, NY : McGraw Hill LLC

See the best price to sell, buy, or rent books by McHugh, James M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by McHugh, James M.

See the best price to sell, buy, or rent books by McHugh, James M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Understanding Business

Understanding Business with Student CD and PowerWeb

Understanding Business

Understanding Business

Understanding Business

Understanding Business Business Week Edition

Understanding Business

Understanding Business

Understanding Business

Understanding Business