<p>"Marketing Management 1/e" effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.</p>

Marketing Management

Johnston, Mark

Business & Money

McGraw-Hill Higher Education

<p>This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.</p>

Marketing Management with Update

Marshall, Greg

Marketing & Sales

McGraw-Hill/Irwin

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Books by Johnston, Mark