<p>Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.</p>

Marketing with Student CD-ROM and PowerWeb

Business & Money

Kerin,Roger

Hartley,Steven

Kerin, Roger A.

Hartley, Steven W.

Berkowitz, Eric N.

Berkowitz, Eric

Rudelius,William

Marketing & Sales

McGraw-Hill/Irwin

Marketing

The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.

Economics

Irwin Professional Publishing

Management & Leadership

Times Mirror Magazine

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Books by Berkowitz, Eric N.