The Application of Plasmas to Chemical Processing

Raymond F. Baddour And Robert S. Timmins (Eds. )

The MIT Press

Financial aspects of launching and operating a high-tech company, including risk analysis, business models, U.S. securities law, financial accounting, tax issues, and stock options, explained accessibly.
This book offers an accessible guide to the financial aspects of launching and operating a high-tech business in such areas as engineering, computing, and science. It explains a range of subjects―from risk analysis to stock incentive programs for founders and key employees―for students and aspiring entrepreneurs who have no prior training in finance or accounting.
The book begins with the rigorous analysis any prospective entrepreneur should undertake before launching a business, covering risks associated with a new venture, the reasons startup companies fail, and the stages of financing. It goes on to discuss business models and their components, business plans, and exit planning; forms of business organization, and factors to consider in choosing one; equity allocation to founders and employees; applicable U.S. securities law; and sources of equity capital. The book describes principles of financial accounting, the four basic financial statements, and financial ratios useful in assessing management performance. It also explains financial planning and the use of budgets; profit planning; stock options and other option-type awards; methodologies for valuing a private company; economic assessment of a potential investment project; and the real options approach to risk and managerial flexibility. Appendixes offer case studies of Uber and of the valuation of Tentex.

Entrepreneurial Finance and Accounting for High-Tech Companies (Mit Press)

Business & Money

Fabozzi, Frank J.

Finance

How game designers can use the psychological phenomenon of loss aversion to shape player experience.
Getting something makes you feel good, and losing something makes you feel bad. But losing something makes you feel worse than getting the same thing makes you feel good. So finding $10 is a thrill; losing $10 is a tragedy. On an “intensity of feeling” scale, loss is more intense than gain. This is the core psychological concept of loss aversion, and in this book game creator Geoffrey Engelstein explains, with examples from both tabletop and video games, how it can be a tool in game design. Loss aversion is a profound aspect of human psychology, and directly relevant to game design; it is a tool the game designer can use to elicit particular emotions in players. Engelstein connects the psychology of loss aversion to a range of phenomena related to games, exploring, for example, the endowment effect―why, when an object is ours, it gains value over an equivalent object that is not ours―as seen in the Weighted Companion Cube in the game Portal; the framing of gains and losses to manipulate player emotions; Deal or No Deal's use of the utility theory; and regret and competence as motivations, seen in the context of legacy games. Finally, Engelstein examines the approach to Loss Aversion in three games by Uwe Rosenberg, charting the designer's increasing mastery.

Achievement Relocked: Loss Aversion and Game Design (Playful Thinking)

Computers & Technology

Engelstein, Geoffrey

Games & Strategy Guides

Images and text capture the astonishing beauty of the chemical processes that create snowflakes, bubbles, flames, and other wonders of nature. Chemistry is not just about microscopic atoms doing inscrutable things; it is the process that makes flowers and galaxies. We rely on it for bread-baking, vegetable-growing, and producing the materials of daily life. In stunning images and illuminating text, this book captures chemistry as it unfolds. Using such techniques as microphotography, time-lapse photography, and infrared thermal imaging, The Beauty of Chemistry shows us how chemistry underpins the formation of snowflakes, the science of champagne, the colors of flowers, and other wonders of nature and technology. We see the marvelous configurations of chemical gardens; the amazing transformations of evaporation, distillation, and precipitation; heat made visible; and more.

The Beauty of Chemistry: Art, Wonder, and Science

Arts & Photography

Ball, Philip

Photography & Video

More than a Glitch: Confronting Race, Gender, and Ability Bias in Tech

When technology reinforces inequality, it's not just a glitch--it's a signal that we need to redesign our systems to create a more equitable world. The word "glitch" implies an incidental error, as easy to patch up as it is to identify. But what if racism, sexism, and ableism aren't just bugs in mostly functional machinery--what if they're coded into the system itself? In the vein of heavy hitters such as Safiya Umoja Noble, Cathy O'Neil, and Ruha Benjamin,&nbsp;Meredith Broussard demonstrates in More Than a Glitch how neutrality in tech is a myth and why algorithms need to be held accountable. Broussard, a data scientist and one of the few Black female researchers in artificial intelligence, masterfully synthesizes concepts from computer science and sociology. She explores a range of examples: from facial recognition technology trained only to recognize lighter skin tones, to mortgage-approval algorithms that encourage discriminatory lending, to the dangerous feedback loops that arise when medical diagnostic algorithms are trained on insufficiently diverse data. Even when such technologies are designed with good intentions, Broussard shows, fallible humans develop programs that can result in devastating consequences. Broussard argues that the solution isn't to make omnipresent tech more inclusive, but to root out the algorithms that target certain demographics as "other" to begin with. With sweeping implications for fields ranging from jurisprudence to medicine,&nbsp;the&nbsp;ground-breaking insights of More Than a Glitch are essential reading for anyone invested in building a more equitable future.

Politics & Social Sciences

Broussard, Meredith

Social Sciences

Energy in Nature and Society: General Energetics of Complex Systems

Science & Math

Smil, Vaclav

Earth Sciences

Heartbreaking stories and pictures documenting the phenomenon of populations displaced by climate change―homes, neighborhoods, livelihoods, and cultures lost.
"Our job is to tell stories we have heard and to bear witness to what we have seen. The science was already there when we started in 2004, but we wanted to emphasize the human dimension, especially for those most vulnerable." ―Guy-Pierre Chomette, Collectif Argos
We have all seen photographs of neighborhoods wrecked and abandoned after a hurricane, of dry, cracked terrain that was once fertile farmland, of islands wiped out by a tsunami. But what happens to the people who live in these areas? According to the United Nations, some 150 million people will become climate refugees by 2050. The journalists and photographers of Collectif Argos have spent four years seeking out the first wave of people displaced by the consequences of climate change. Using the massive 2,500-page report of the Intergovernmental Panel on Climate Change (IPCC) as their guide, these photographers and writers pinpointed nine locales around the world in which global warming has had a measureable impact. In Climate Refugees, they take us to these places―from the dust bowl that was once Lake Chad to the melting permafrost in Alaska―offering a first-hand look in words and photographs at the devastating effects of rising global temperatures on the daily lives of ordinary people.
Climate Refugees shows us damage wrought to homes and livelihoods by rapid warming near the Arctic; rising sea levels that threaten the island nations of Tuvulu, the Maldives, and Halligen; farmers displaced by the desert's advance in Chad and China; floods that wash away life in Bangladesh; and Hurricane Katrina evacuees in shelters far away from their New Orleans neighborhoods. Added to the devastating environmental effect of climate change is the immeasurable and irretrievable loss of ethnic and cultural diversity that occurs when vulnerable local cultures disperse. It is this often forgotten and tragic consequence of global warming that Collectif Argos painstakingly documents.
Collectif Argos Guy-Pierre Chomette Guillaume Collanges Hélène David Jérômine Derigny Cédric Faimali Donatien Garnier Eléonore Henry de Frahan Aude Raux Laurent Weyl Jacques Windenberger

Climate Refugees (Mit Press)

Collectif Argos

A guide to today's urban cycling renaissance, with information on cycling's health benefits, safety, bikes and bike equipment, bike lanes, bike sharing, and other topics.
Bicycling in cities is booming, for many reasons: health and environmental benefits, time and cost savings, more and better bike lanes and paths, innovative bike sharing programs, and the sheer fun of riding. City Cycling offers a guide to this urban cycling renaissance, with the goal of promoting cycling as sustainable urban transportation available to everyone. It reports on cycling trends and policies in cities in North America, Europe, and Australia, and offers information on such topics as cycling safety, cycling infrastructure provisions including bikeways and bike parking, the wide range of bike designs and bike equipment, integration of cycling with public transportation, and promoting cycling for women and children.
City Cycling emphasizes that bicycling should not be limited to those who are highly trained, extremely fit, and daring enough to battle traffic on busy roads. The chapters describe ways to make city cycling feasible, convenient, and safe for commutes to work and school, shopping trips, visits, and other daily transportation needs. The book also offers detailed examinations and illustrations of cycling conditions in different urban environments: small cities (including Davis, California, and Delft, the Netherlands), large cities (including Sydney, Chicago, Toronto and Berlin), and “megacities” (London, New York, Paris, and Tokyo). These chapters offer a closer look at how cities both with and without historical cycling cultures have developed cycling programs over time. The book makes clear that successful promotion of city cycling depends on coordinating infrastructure, programs, and government policies.

City Cycling (Urban and Industrial Environments)

Networked: The New Social Operating System (Mit Press)

How social networks, the personalized Internet, and always-on mobile connectivity are transforming―and expanding―social life.
Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking.
Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of “networked individualism” liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks.
Rainie and Wellman outline the “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.

Rainie, Lee

Wellman, Barry

Web Development & Design

The first edition won the award for Best 1990 Professional and Scholarly Book in Computer Science and Data Processing by the Association of American Publishers. PLEASE NOTE: This is the international student paperback edition of this book. The MIT Press does not have sales rights for this paperback edition in the US and Canada. Customers in the US and Canada must order the hardcover edition. There are books on algorithms that are rigorous but incomplete and others that cover masses of material but lack rigor. Introduction to Algorithms combines rigor and comprehensiveness. The book covers a broad range of algorithms in depth, yet makes their design and analysis accessible to all levels of readers. Each chapter is relatively self-contained and can be used as a unit of study. The algorithms are described in English and in a pseudocode designed to be readable by anyone who has done a little programming. The explanations have been kept elementary without sacrificing depth of coverage or mathematical rigor. The first edition became the standard reference for professionals and a widely used text in universities worldwide. The second edition features new chapters on the role of algorithms, probabilistic analysis and randomized algorithms, and linear programming, as well as extensive revisions to virtually every section of the book. In a subtle but important change, loop invariants are introduced early and used throughout the text to prove algorithm correctness. Without changing the mathematical and analytic focus, the authors have moved much of the mathematical foundations material from Part I to an appendix and have included additional motivational material at the beginning.

Introduction to Algorithms, Second Edition

Thomas H. Cormen

Charles E. Leiserson

Computer Science

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