Hector Garcia-Molina, Jeffrey D. Ullman, and Jennifer Widom, well-known computer scientists at Stanford University, have written an introduction to database systems with a comprehensive approach. The first half of the book provides in-depth coverage of databases from the point of view of the database designer, user, and application programmer. It covers the latest database standards SQL-1999, SQL/PSM, SQL/CLI, JDBC, ODL, and XML, with broader coverage of SQL than most other texts. The second half of the book provides in-depth coverage of databases from the point of view of the DBMS implementor. It focuses on management, covering the principal techniques in these areas with broader coverage of query optimization than most other texts. Advanced topics include multidimensional and bitmap indexes, distributed transactions, and information integration techniques. This comprehensive book is valuable either as an academic textbook or as a professional reference book. NOTEWORTHY FEATURES Offers a readable presentation with engaging, real-world examples. Includes aspects of SQL programming not found in some other SQL/PSM (persistent stored modules), JDBC (Java interface), and SQL/CLI (ODBC, or open database connectivity). Introduces both object-oriented design, through the ODMG standard ODL, and object-relational design from the SQL-99 standard. Provides extensive coverage of query processing and query optimization, supported by an extended relational algebra that is designed to match the real features of SQL. Covers information integration, including warehousing, mediators, OLAP, data cubes, and data-mining techniques. Explains manyimportant, specialized topics, such as error-correction in RAID disks, bitmap indexes, use of data statistics, and pointer swizzling. Supported by additional teaching materials on the book's home page at

Database Systems: The Complete Book [With Access Code]

Jeffrey D. Ullman

Jennifer Widom

Pearson Custom Publishing

Book by Kenneth E. Clow, Donald Baack

Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow

Donald Baack

Business & Money

MySearchLab provides students with a complete understanding of the research process so they can complete research projects confidently and efficiently. Students and instructors with an internet connection can visit www.MySearchLab.com and receive immediate access to thousands of full articles from the EBSCO ContentSelect database. In addition, MySearchLab offers extensive content on the research process itself–including tips on how to navigate and maximize time in the campus library, a step-by-step guide on writing a research paper, and instructions on how to finish an academic assignment with endnotes and bibliography.   This best-selling, multidisciplinary, social aging book presents positive images of aging while considering the many factors that contribute to how aging individuals experiences life.    Up-to-date and expanded, this book offers a comprehensive view that presents aging positively, portraying concepts of active aging and resiliency, and defining “productive aging” by elaborating on the numerous ways elders contribute to society and their families. Based on the latest research findings, it offers greater depth to critical issues of aging, attending to differences by age and cohort, gender, ethnic minority status, sexual orientation, and socio-economic status.

Social Gerontology: A Multidisciplinary Perspective [With Access Code]

Politics & Social Sciences

Hooyman, Nancy R.

Kiyak, H. Asuman

Social Sciences

Society: The Basics (Books a la Carte)

MacIonis, John J.

Seeing Sociology in Everyday Life      John Macionis shares his enthusiasm, excitement and teaching experience with a clear and engaging writing style that connects with students. Macionis', Society: The Basics, 10th edition is designed to help students see the relevance of the sociological theories and ideas that inform their own lives.     Four main themes are found throughout the text:    Seeing Sociology in Everyday Life  Social Diversity  Global Comparisons  Critical Thinking     The new edition has an innovate new design, contemporary and compelling student applications, plus a wealth of author-written and author-managed supplemental material. This revision elevates Society's high standard of excellence, ensuring that it remains one of the foremost introductory sociology resources for students and instructors alike.

Society: The Basics [With Access Code] (Books a la Carte)

John J. Macionis Pearson

This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students—this format costs significantly less than a new textbook. Updated to reflect the current political landscape, this book is organized around a "participation" approach and provides an innovative content style and interactive assessment. It is designed to get readers to participate in their learning and in all aspects of American politics. Covering the foundations and institutions of the American Government, readers are prompted to draw connections between government topics and current events while finding a role for themselves in politics and government. This update includes coverage of the seismic changes that have taken place across our political landscape since the second edition published and Barack Obama took office.

Living Democracy, 2010 Update, Brief Texas Edition, Books a la Carte Edition (2nd Edition)

Joanne Connor Green

Christopher Grant Smith

Christopher Smith Joanne Connor Green Daniel M. Shea

Product details Hardcover Publisher: Pearson Custom Publishing; AP ed of 16th revised ed edition (March 1, 2013) Language: English ISBN-10: 0205865755 ISBN-13: 978-0205865758 Product Dimensions: 0.4 x 0.4 x 0.4 inches Shipping Weight: 1.6 pounds

Government in America: People, Politics, and Policy. by George C. Edwards, Martin P. Wattenberg, Robert L. Lineberry

George C. Edwards

For Second or Third Level Courses in Money and Banking. Never has the study of Money and Banking been as relevant as it is today. The Economics of Money, Banking, and the Financial Markets gives the most comprehensive coverage on the current financial crisis in relation to financial markets, financial institutions, the central bank, monetary policy and fiscal policy. The authoritative approach, use of real life examples and effective pedagogy have been maintained in this issue while an increased focus on finance has been introduced.

The Economics of Money, Banking and Financial Markets

Mishikin, Frederic S.

Economics

Taken from the Essentials of Sociology - A Down-to-Earth Approach, 6th Edition, by James M. Henslin.

Essentials of Sociology - A Down-to-Earth Approach - Custom Edition

James M. Henslin

Anthropology

Featuring an engaging, direct writing style and inquiry-based approach, The Curious Researcher stresses that curiosity is the best reason for investigating ideas and information. KEY BENEFIT: Offering a wide variety of examples from writers, this popular guide shows that good research and lively writing do not have to be mutually exclusive. Readers are encouraged to find ways to bring their writing to life, even though they are writing with "facts." Full explanations of the technical aspects of writing and documenting source-based papers help students develop sound research and analysis skills. Topics include information on selecting a research topic, the latest information on Internet research, advice on structuring a research paper, and full treatment of MLA and APA citation formats. Includes excerpts taken from "The Curious Researcher: A Guide to Writing Research Papers, Fifth Edition by Bruce Ballenger". Research, General Interest From the Back Cover The Curious Researcher 3/e offers a fresh approach to research by reminding readers that curiosity is still the best reason for uncovering information and ideas. This author provides ample proof that the research process, like the writing process, can be full of rewarding discoveries. Using a variety of examples from both professional writers and students, this book shows that good research and lively writing do not have to be mutually exclusive. Readers are encouraged to not only develop sound research and analytical skills, but to examine ways to bring their writing to life, even though they're writing with "facts." Though The Curious Researcher stands apart from similar texts because of its motivational qualities, it also features full explanations of the technical aspects of the research paper. MLA citation conventions are given extensive treatment, and APA standards are also explained in the Appendix.

The Curious Researcher - A Guide to Writing Research Papers

Reference

Bruce Ballenger

Writing, Research & Publishing Guides

See the best price to sell, buy or rent books by the Pearson Custom Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pearson Custom Publishing