Appropriate for graduate and undergraduate courses in Marketing Management.  An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).

Marketing Management

Business & Money

KOTLER, Philip

Management & Leadership

Addison-Wesley

Conceptual Physics

Science & Math

Hewitt, Paul G.

Physics

2007 Conceptual Physical Science: Explorations -- Teacher's Edition *Media Update (TE)(H) by Paul G. Hewitt, John Suchocki, Leslie A. Hewitt, & Suzanne Lyons ***Contains #013173461X Electronic Textbook(CD) [***ISBN-13: 9780131734616] {Complete Package with Above Item: ***ISBN-13: 9780131985391 ***792 Pages}

Conceptual Physical Science: Explorations

Hewitt

Astronomy Today

Chaisson, McMillan

Astronomy & Space Science

<p>This text provides an introduction to both the Java programming language and the techniques for writing high-quality programs. It takes an object-oriented approach that progresses naturally - first using objects, then writing classes.</p>

Java Software Solutions: For AP Computer Science A

Teen & Young Adult

Lewis, John

Loftus, William

Cocking, Cara

Education & Reference

This package contains the following components:  -0136080200: Starting Out with Java: From Control Structures through Objects -013608060X: VideoNotes on CD for Starting Out with Java: From Control Structures through Objects

Starting Out with Java From Control Structure Though Objects

Tony Gaddis

Algebra and Trigonometry Value Pack (includes Student Study Pack & CD Lecture Series AT ) (8th Edition)

Sullivan, Michael

Mathematics

Tony Gaddis’s accessible, step-by-step presentation helps beginning students understand the important details necessary to become skilled programmers at an introductory level. Gaddis motivates the study of both programming skills and the C++ programming language by presenting all the details needed to understand the “how” and the “why”–but never losing sight of the fact that most beginners struggle with this material. His approach is both gradual and highly accessible, ensuring that students understand the logic behind developing high-quality programs.  In  Starting Out with C++: From Control Structures through Objects, Gaddis covers control structures, functions, arrays, and pointers before objects and classes. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. This text is intended for either a one-semester accelerated introductory course or a traditional two-semester sequence covering C++ programming.

Starting Out with C++: From Control Structures through Objects Value Package (includes MyCodemate Student Access Kit)

Computers & Technology

Gaddis, Tony

Programming Languages

<p>Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares readers to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi.</p>

Macroeconomics

Andrew B. Abel

Ben S. Bernanke

Dean Croushore

Economics

Algebra and Trigonometry Value Package (includes Student Study Pack) (8th Edition)

See the best price to sell, buy or rent books by the Addison-Wesley publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Addison-Wesley