Loose-Leaf for Strategic Management

Loose-Leaf for Strategic Management image
ISBN-10:

1265951500

ISBN-13:

9781265951504

Edition: 6
Released: Feb 01, 2023
Publisher: McGraw-Hill.
Format: Loose Leaf, 624 pages
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Description:

"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--

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