Essentials of Marketing Research

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Essentials of Marketing Research image
ISBN-10:

1265217181

ISBN-13:

9781265217181

Edition: 6
Released: Jan 13, 2023
Publisher: McGraw-Hill.
Format: Hardcover, 448 pages

Description:

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.\nAvailable with McGraw-Hill Connect® and SmartBook 2.0.

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