Loose Leaf for Marketing

Engagement. Leadership.  Innovation.

This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.

- Comprehensive

- Business-Orientation

- Up-to-Date

- Most extensive instructor resource package on the market!

- Real-world-focus:

- Applying Marketing Metrics

- Marketing Matters

- Making Responsible Decisions

- Insights About Me

- Building Your Marketing Plan

- Integration of Customer Journey Literature