Marketing

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Marketing image
ISBN-10:

1260260364

ISBN-13:

9781260260366

Edition: 15
Released: Mar 02, 2020
Publisher: McGraw-Hill.
Format: Hardcover, 752 pages

Description:

"The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--

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