Strategic Management: Text and Cases

Strategic Management: Text and Cases image
ISBN-10:

1259813959

ISBN-13:

9781259813955

Edition: 9
Released: Feb 08, 2018
Publisher: McGraw-Hill.
Format: Hardcover, 800 pages
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Description:

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.












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