Connect Access Card for Mass Communication Updated Edition

McGraw-Hill’s Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment.

•A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. •Media Literacy Worksheets and Media Literacy Challenge activities ask students to think critically about media content they encounter in their daily lives. •SmartBook, the first and only adaptive reading experience available for the higher education market. Powered by McGraw-Hill's intelligent and adaptive LearnSmart engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn't know.

•Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.