American Public Opinion: Its Origins, Content, and Impact

Providing an in-depth analysis of public opinion, including its origins in political socialization, its role in the electoral process, and the impact of the media, American Public Opinion goes beyond a simple presentation of data to include a critical analysis of the role of public opinion in American democracy.

New to the Tenth Edition

• Updates all data through the 2016 elections and includes early polling through 2018.
• Pays increased attention to polarization.
• Adds a new focus on public opinion and immigration.
• Covers new voting patterns related to race, ethnicity, and gender.
• Reviews public opinion developments on health care.
• Expands coverage of political misinformation, media bias, and negativity, especially in social media.
• Defends political polling even in the wake of 2016 failings.