Strategic management

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Strategic management image
ISBN-10:

0675209382

ISBN-13:

9780675209380

Author(s): David, Fred R.
Edition: 2nd
Released: Jan 01, 1989
Publisher: Merrill Pub. Co
Format: Hardcover, 930 pages

Description:

An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.

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