Business Communication: Process and Product

Business Communication: Process and Product introduces a unique teaching/learning package that solves a major problem for instructors and students today. It provides the atmosphere of an exciting real-life business environment for business communication -- without sacrificing sound pedagogy. This means that students experience the enrichment of real people and real business situations while at the same time learning a hands-on process that they can carry with them to apply long after they leave the classroom...Business Communication: Process and Product takes students inside some of the countryUs best-run and most respected organizations, such as Liz Claiborne, Ben & JerryUs, American Airlines, Bank of America, and Walt Disney Imagineering. More importantly, though, it balances this exposure with a well-developed and consistently applied process approach to communication. Students need more than real business settings in which to frame their learning. They need a process that outlines specific steps to follow in solving future communication problems, a tangible strategy they can apply in their careers. In addition to a process, we provide ample products of that process.