Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion image
ISBN-10:

0324568622

ISBN-13:

9780324568622

Edition: 5
Released: Apr 18, 2008
Format: Hardcover, 726 pages
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Description:

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.


























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