International Marketing

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International Marketing image
ISBN-10:

0256036403

ISBN-13:

9780256036404

Edition: 6
Publisher: Richard d Irwin
Format: Hardcover, 839 pages

Description:

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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