Strategic Management and Business Policy: Entering 21st Century Global Society

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Strategic Management and Business Policy: Entering 21st Century Global Society image
ISBN-10:

0201846578

ISBN-13:

9780201846577

Author(s): J. David Hunger
Edition: 6th
Released: Jan 01, 1997
Format: Hardcover, 992 pages

Description:

This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.

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