Strategic Management and Business Policy: Entering 21st Century Global Society
Released: Jan 01, 1997
Publisher: Addison-Wesley Publishing Company
Format: Hardcover, 992 pages
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Description:
This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.
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