Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices image
ISBN-10:

0136810373

ISBN-13:

9780136810377

Edition: 11
Released: Jul 26, 2021
Publisher: Pearson
Format: Paperback, 656 pages

Description:

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.

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