Strategic Management: Concepts

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Strategic Management: Concepts image
ISBN-10:

0136015697

ISBN-13:

9780136015697

Author(s): David, Fred R.
Edition: 12
Released: Jan 01, 2008
Format: Paperback, 336 pages

Description:

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

For management professionals, small business owners and others involved in business.

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