Strategic Management: Concepts

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Strategic Management: Concepts image
ISBN-10:

0131869558

ISBN-13:

9780131869554

Author(s): David, Fred R.
Edition: 11
Released: Jan 01, 2006
Format: Paperback, 384 pages

Description:

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

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