Marketing: Real People, Real Choices, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package
Description:
Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today. Personalize learning with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. 013464011X / 9780134640112 Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of:
- 0134293142 / 9780134293141 Marketing: Real People, Real Choices, Student Value Edition
- 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices
Best prices to buy, sell, or rent ISBN 9780135983362
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