Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Student Value Edition (15th Edition)

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.

For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Also available with MyLab Management
MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


If you would like to purchase both the loose-leaf version of the text and MyLab Management, search for:

0134637577 / 9780134637570 Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package


Package consists of:

• 0134525779 / 9780134525778 Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Student Value Edition
• 0134527917 / 9780134527918 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Business Policy: Globalization, Innovation and Sustainability