E-commerce: Business, Technology, Society

E-commerce: Business, Technology, Society image
ISBN-10:

0131735160

ISBN-13:

9780131735163

Edition: 3
Released: Jan 01, 2006
Format: Hardcover, 878 pages
to view more data

Description:

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.